Year 10 Marine & Aquaculture Technology
Marine Tourism in the
Coffs Harbour Region
Marks / value: 15% of Yearly Mark.
Date due: Week 9, Term 3, 2008.
Special instructions: This is a group task. All students
in the group receive the same mark unless otherwise discussed.
Outcomes
Purpose of this assignment:
Tourism is an
important industry in the Coffs Harbour region. Tourism provides jobs for
thousands of people and brings significant financial benefits to those directly
and indirectly involved in the industry. The region’s vast coastline, natural
attractions and warm weather ensure a continuous stream of visitors to the
area. Due to our stunning environment, many of these visitors come to enjoy the
many marine based attractions, including the Solitary Islands Marine Reserve
and beautiful local beaches. This assignment will give students a closer knowledge
of marine based tourism and practice in developing a marketing campaign in a
group work environment.
Task: As a group you will
be designing your own marketing campaign for marine based tourism in our local
area.
PLANNING SECTION
Define the Task
1. You will need to decide what type of
marketing campaign you are going to create. Will it be a TV advertisement? A
brochure? Maybe a radio or newspaper advertisement.
2. What tourism attraction are you
targeting? The beaches? Surf spots? Whale watching? Fishing? Boating? Diving?
There are many others. They just need to be connected in some way to marine
based activities.
3. What type of people are you
attracting with your campaign? Families? Couples on a romantic getaway? Young
people on road trips? Think about what your target audience would be attracted
to and what format is best to get their attention. Suring magazines?
Television?
4. Consider how you are going to
achieve your outcomes. Do you have time to wander around filming at local
beaches or will a couple of photos do?
5. Give each person in the group a job
and ensure you all do your part.
6. You will need to submit a mind map
of your ideas and a more detailed draft folder of your final attraction choice.
This draft may include sketches, photos, information relevant to your
attraction and example advertisements from real campaigns.
Each person in the group will need
to submit their own draft/progress folder.
Locate Information
This is a
creative task and therefore you are only limited by your imaginations (and
time!). You may wish to do some Internet research on tourism in Coffs Harbour.
Otherwise, check out local brochures and print media for ideas. The travel
section in newspapers may prove handy too.
Select and Analyse
The type of
information you require will depend on your chosen advertising method. If you
need images and you don’t have time to take photos, consider the many images
available on the Internet. You may also have photos or video footage of your
own you could use. Consider what kind of information you are going to include
in your advertisement. The whole point is to bring people to the Coffs Harbour
area. You may include statistical information about the area or a personal
description of what is so wonderful about the region. Quotes, stories, poems,
catch phrases or slogans can all be useful (an example is the Northern
Territory’s ‘You’ll never, ever know if you never, ever go’ campaign.)
Organise and Synthesise
Set out your
information in an effective, appealing way.
Create and Present
The presentation
will be up to you. If you do a video or radio campaign it needs to be in a
format that can be easily accessed – on disk or tape. A brochure can be any
size as can a poster.
Evaluate and Reflect
An excellent advertisement will be clever, creative and memorable. Think
about what type of ads you like and why. Do they make you laugh? Are they
stunning to look at? Don’t forget it will need to include information about the
attraction you choose and how people can access it. Check the marking
guidelines carefully to ensure you include everything.
Marking Guidelines
|
Mark range |
Criteria |
Check |
|
Advanced 19-20 |
Clear, effective communication. Correct use of a wide range of
terminology. All aspects of the task are included and are of a very high
standard (must be a marine based attraction located in the local area &
must include a draft/progress folder). Advertising campaign is dynamic,
original and clearly displays an understanding of its intended target audience.
Appropriate advertising format is utilized. |
|
|
Highly competent 16-18 |
Effective communication. Correct use of terminology. All aspects of
the task are included and are of a high standard (must be a marine based
attraction located in the local area & must include a draft/progress
folder). Advertising campaign is original and clearly displays an
understanding of its intended target audience. Appropriate advertising format
is utilized. |
|
|
Competent 13-15 |
Sound communication. Correct use of terminology. Most aspects of the
task are included and are of a reasonable standard (must be a marine based
attraction located in the local area & include a draft/progress folder).
Advertising campaign is original and generally displays an understanding of
its intended target audience. Appropriate advertising format is utilized. |
|
|
Developing 10-12 |
Limited communication. Basic use of terminology. Some aspects of the
task are included and are of a satisfactory standard (must be a marine based
attraction located in the local area & include a draft/progress folder).
Advertising campaign is interesting but lacks an understanding of its
intended target audience. Appropriate advertising format is utilized. |
|
|
Experiencing difficulty <10 |
Poor communication. Limited or no use of terminology. Very few aspects
of the task are included and are of a poor standard (attraction is not marine
based & no/limited draft/progress folder). Advertising campaign is
satisfactory but lacks an understanding of its intended target audience.
Appropriate advertising format is utilized. |
|